VALMARKE - Value Marketing
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Too many choices
The consumer today has choices between several brands for any product/service. In the internet-age, if we need something, all we need to do is log on to an online search engine and search for the product/service we need. Voila! We get detailed information of several potential products/service providers. However, the enormity of information on the internet makes it difficult not only for brands to reach out to relevant consumers but also for consumers to explore relevant brands.
Needs do not differ only from person to person but the same person can have different needs at different points of time, at different locations or even in different circumstances. To explain, let us meet Rohan!
Needs do not differ only from person to person but the same person can have different needs at different points of time, at different locations or even in different circumstances. To explain, let us meet Rohan!
Rohan ~ the college student
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College Student
Rohan is in college - As the alarm rings on the Iphone, he realizes he's late for class. After a quick Colgate Plax mouthwash, he reaches out for his Axe Deodorant, puts on his Nike shoes, makes a quick breakfast out of Fritto Lays chips and Thumbs Up, grabs his ITC manufactured Multi Subject Notebook and he's off to college on his Honda CBR.
Rohan ~ the investment banker
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Investment Banker
Rohan is an analyst at a global investment bank - As the alarm rings on the Blackberry, he realizes he's late for work. After a quick Gillette shave, he reaches out for his Park Avenue Deodorant, puts on his Florisheim shoes, makes a quick breakfast of high-fibre Kellogg cornflakes, grabs his IBM Notebook and he's off to work on his Honda Brio.
Achieving Targets
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Reaching the consumer
The above is an account of Rohan's morning's 30 minutes at different phases of his life. His preference for brands (not product) shifts because of his lifestyle, status, age and a myriad of other factors.
We strive to help brands reach out to Rohan - when he needs them, how he needs them, where he needs them.
We strive to help brands reach out to Rohan - when he needs them, how he needs them, where he needs them.